Through an Instagram post, Bezos noted that he would be joined by his brother Mark for the space flight slated for July 20th. Notably, in an initial announcement, the company did not disclose if Bezos will be part of the mission. Besides the Bezos brothers, a bidder of an ongoing online auction will claim another seat. The auctions, which ends on June 12th, has the highest bidder at $2.8 million. According to Ives, the mission comes with added risks, but Bezos’s move is a bold decision alleging the company is losing ground to Elon Musk’s SpaceX. Watch the video: Jeff Bezos and his brother Mark will join the auction winner on New Shepard’s first human flight
