The survey results

More than two-thirds (67%) of the more than 700 millennial clients surveyed said that they think Bitcoin competes better against gold as a safe-haven asset. The respondents are clients who currently reside in North America, the UK, Asia, Africa, the Middle East, East Asia, Australasia, and Latin America, all born between 1980 and 1996. Of the findings, deVere Group CEO and founder, Nigel Green said: According to Mr. Green, millennials are to become an increasingly important market participant in the coming years, with the largest-ever generational transfer of wealth – predicted to be more than $60 trillion – from baby boomers to millennials taking place.

The money-printing feast

Another key factor underlined by the CEO of deVere Group is the historic levels of money-printing as central banks around the world attempt to prop-up their economies following the fallout from the pandemic. If you are flooding the market with extra money, then in fact you are devaluing traditional currencies – and this, and the threat of inflation, are legitimate concerns to a growing number of investors, who are seeking alternatives. Bitcoin is often referred to as ‘digital gold’ because like the precious metal it is a medium of exchange, a unit of account, non-sovereign, decentralized, scarce, and a store of value. Mr. Green concludes: “During 2020, a year of unprecedented financial turbulence, the value of Bitcoin has risen by around 170%. Bitcoin has been around a little more than a decade but already accounts for more than 3% of gold’s $9 trillion market cap. As the world continues to shift towards tech and as millennials become a more dominant part of the world economy, we should expect Bitcoin to also take an increasingly influential role in financial markets, especially in regard to being a ‘recession-proof’ asset.”